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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
- Lamb, Charles W
- Hair, Joseph F
- McDaniel, Carl D
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF6415 L36.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
- Lamb, Charles W
- Hair, Joseph F
- McDaniel, Carl D
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: School of Management (2)Call number: HF5415 L2624 2002, ...
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