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		Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Parente, Donald Series: Dryden Press series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000 Availability: Items available for loan: School of Management (1)Call number: HF5837 .A38 2000 HF5837 A38 2000. Place hold Add to cart (remove)
		Marketing : best practices / Michael R. Czinkota ... [et al.]. by Czinkota, Michael R Series: Dryden Press series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth ; Dryden, c2000 Availability: Items available for loan: School of Management (1)Call number: HF5415 .M297453 2000 HF5415 M297453 2000. Place hold Add to cart (remove)