The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson.

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Material type: Text

TextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill, c1994.Description: xiii, 178 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.12 H33 (Browse shelf(Opens below))	Available		3UPML00004794

Includes bibliographical references (p. [173]-174) and index.

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