Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type: TextSeries: The Prentice-Hall international series in marketingPublication details: Upper Saddle River, NJ : Prentice Hall, c1997.Edition: 9th edDescription: 1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cmISBN:- 0132435101 (case)
- 0132613638
- 658.8 20
- HF5415.13 .K64 1997
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.13 .K64 1997 HF5415.13 K64 1997 (Browse shelf(Opens below)) | Available | 3UPML00004846 | |
Book | University Library Regular Circulation | Circulating | HF5415.13 .K64 1997 HF5415.13 K64 1997 (Browse shelf(Opens below)) | Available | 3UPML00004817 |
Includes bibliographical references and indexes.
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