Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.
Material type: TextPublication details: Reading, MA : Addison-Wesley, c1998.Description: xx, 780 p. : ill. ; 25 cmISBN:- 0321014162 (hardcover)
- 658.8/3 21
- HF5415.2 .L3883 1998
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Circulating | HF5415.2 L3883 1998 (Browse shelf(Opens below)) | Available | 3UPML00017002 |
Includes bibliographical references and indexes.
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