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Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.2 D537 1993.

Marketing research / David A. Aaker, V. Kumar, George S. Day. by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 A14 1995.

Know your customer: using practical market research for profit / Don Vogelaar by
  • Vogelaar, Donald M
Material type: Text Text
Publication details: New York : Prentice-Hall, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.5 V64.

Qualitative marketing research / David Carson ... [el al.] by
  • Carson, David, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .Q328 2001.

Qualitative methods for marketplace research / Shay Sayre. by
  • Sayre, Shay
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S29 2001.

The Loyola schools review / John Gokong wei by
  • Gokongwei, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Manila : Office of Research and Publications, Ateneo de Manila University, c2004
Availability: Items available for loan: University Library (2)Call number: HG187 P6 L69 2004, ...

Qualitative market research : a comprehensive guide / Hy Mariampolski. by
  • Mariampolski, Hy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .M3167 2001 HF5415.2 .M3167 2001.

Marketing research : an aid to decision making / Alan T. Shao. by
  • Shao, Alan T
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.

Essentials of marketing research / William G. Zikmund. by
  • Zikmund, William G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 C58 1995.

Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward. by
  • DeBruicker, Stewart
  • Quelch, John A
  • Ward, Scott, 1942-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1986
Availability: Items available for loan: University Library (1)Call number: HF5415.3 D43 1986.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: University Library (1)Call number: HF5415.13 S87 1976.

Marketing management / Russell S. Winer. by
  • Winer, Russell S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W5476 2007.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

The potato in Tropical Asia / Eufemio T. Rasco Jr. et al by
  • Rasco Jr., Eufemio T
  • Aromin, Faustino B
  • Thongjiem, Manoch
  • Kuruppuarachchi, D.S.P.\
  • Tung, Pham Xuan
Material type: Text Text
Language: English
Publication details: Laguna, Philippines : Asian Sweetpotato and Potato Research and Development (ASPRAD), c1997
Availability: Items available for loan: University Library (3)Call number: SB211 P8 P68 1997, ...

Business community portal [electronic resource] / MERLOT, California State University System. by
  • California State University System
  • MERLOT (Multimedia Educational Resource for Learning and Online Teaching)
  • MERCED-I (Mindanao Educational Resources for Curricular Enhancement and Development-Initiatives) on OER (Open Educational Resources)
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: Long Beach, CA : MERLOT, c1997-2020
Availability: Items available for loan: University Library (1)Call number: OER-037.

New food product development : from concept to marketplace / Gordon W. Fuller. by
  • Fuller, Gordon W
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Items available for loan: College of Science and Mathematics (1)Call number: HD9000.5 .F86 2011.

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