Introduction to mass communication : media literacy and culture / Stanley Baran.

By:

Baran, Stanley J

Material type: Text

TextPublication details: New York : McGraw-Hill, 2011.Edition: Updated 6th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN:

9780077286408 (pbk. : alk. paper)
0077286405 (pbk. : alk. paper)

Subject(s):

DDC classification:

302.23 22

Contents:

Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.

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Title notes ( 2 )
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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	P90 .B284 2011 (Browse shelf(Opens below))	Available		3UPML00025342

Includes bibliographical references and index.

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