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Marketing plan : building the profitable preferred brand by
  • Go, Josiah L
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati : Mansmith & Fielders , c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 G62.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997.

Marketing: a case study approach / D.R. Stokes by
  • Stokes, D.R
Material type: Text Text
Publication details: London : Letts Educational Aldine Place, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415 S86 1997.

Delivering customer service: how to win a competitive edge through managing customer relationships successfully / Shelia Payne by
  • Payne, Shelia
Material type: Text Text
Publication details: Hongkong : Grolier International, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415.5 P39 1997.

The potato in Tropical Asia / Eufemio T. Rasco Jr. et al by
  • Rasco Jr., Eufemio T
  • Aromin, Faustino B
  • Thongjiem, Manoch
  • Kuruppuarachchi, D.S.P.\
  • Tung, Pham Xuan
Material type: Text Text
Language: English
Publication details: Laguna, Philippines : Asian Sweetpotato and Potato Research and Development (ASPRAD), c1997
Availability: Items available for loan: University Library (3)Call number: SB211 P8 P68 1997, ...

Business community portal [electronic resource] / MERLOT, California State University System. by
  • California State University System
  • MERLOT (Multimedia Educational Resource for Learning and Online Teaching)
  • MERCED-I (Mindanao Educational Resources for Curricular Enhancement and Development-Initiatives) on OER (Open Educational Resources)
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: Long Beach, CA : MERLOT, c1997-2020
Availability: Items available for loan: University Library (1)Call number: OER-037.

Marketing essentials / Lois Schneider, Grady Kimbrell, Carl A. Woloszyk. by
  • Farese, Lois Schneider
  • Kimbrell, Grady
  • Woloszyk, Carl A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Yor, N.Y. : Glencoe/McGraw-Hill Glencoe, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415 F37 1997.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 L395 1997.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H52 1997.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

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