Strategic marketing management : a means-end approach / Mark E. Parry.

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Material type: Text

TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002.Description: ix, 275 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.13 .P336 2002 (Browse shelf(Opens below))	Available		3UPML00017747

Includes bibliographical references and index.

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