Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Material type: TextSeries: Dryden Press series in marketingPublication details: Fort Worth, TX : Dryden Press, c1996.Description: 648 p. : ill. (some col.) ; 26 cmISBN:- 0030106494
- HF1416 .C948 1996
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF1416 C95 (Browse shelf(Opens below)) | Available | 3UPML00004721 |
Includes bibliographical references and index.
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