Essentials of marketing research / William G. Zikmund.

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Material type: Text

TextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xxii, 422 p. : col. ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.2 Z53 1999 (Browse shelf(Opens below))	Available		3UPML00004842

Includes bibliographical references and index.

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