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Integrated direct marketing / Ernan Roman. by
  • Roman, Ernan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.12 R65.

Commonsense direct marketing / Drayton Bird. by
  • Bird, Drayton
Edition: Fully rev., 3rd ed.
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, 1994, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415.12 B57 1993.

Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor. by
  • Heilbrunn, Jeffrey
  • American Marketing Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia
Availability: Items available for loan: University Library (1)Call number: HF5415 M37.

Mischief marketing : how the rich, famous & successful really got their careers and businesses going (and how you can, too!) / Ray Simon. by
  • Simon, Ray
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : Contemporary Books, c2000
Availability: Items available for loan: University Library (1)Call number: HF5415 S4968 2000.

The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.13 H518 1992.

The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1992
Availability: Items available for loan: School of Management (1).

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle. by
  • Earle, Richard, 1932-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: School of Management (1)Call number: HF5414 E18 2000.

Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III. by
  • Ottman, Jacquelyn A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5413 O89 1992.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H52 1997.

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