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Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1996
Availability: Items available for loan: University Library (1)Call number: HF1416 C95.

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Marketing : best practices / Michael R. Czinkota ... [et al.]. by
  • Czinkota, Michael R
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M297453 2000 HF5415 M297453 2000.

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