Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.123 B87 (Browse shelf(Opens below))	Available		3UPML00004796

Includes bibliographical references and index.

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