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Marketing: a case study approach / D.R. Stokes by
  • Stokes, D.R
Material type: Text Text
Publication details: London : Letts Educational Aldine Place, c1997
Availability: Items available for loan: University Library (1)Call number: HF5415 S86 1997.

Marketing management : concepts and applications for strategic marketing planning / Felix M. Lao Jr. by
  • Lao, Felix M. Jr
Edition: 1st ed.
Material type: Text Text
Publication details: Manila : Rex Book Store , c1998
Availability: Items available for loan: University Library (2)Call number: HF5415.13 L36 1998, ...

Qualitative marketing research / David Carson ... [el al.] by
  • Carson, David, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .Q328 2001.

Qualitative methods for marketplace research / Shay Sayre. by
  • Sayre, Shay
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S29 2001.

Business community portal [electronic resource] / MERLOT, California State University System. by
  • California State University System
  • MERLOT (Multimedia Educational Resource for Learning and Online Teaching)
  • MERCED-I (Mindanao Educational Resources for Curricular Enhancement and Development-Initiatives) on OER (Open Educational Resources)
Material type: Computer file Computer file; Format: electronic
Language: English
Publication details: Long Beach, CA : MERLOT, c1997-2020
Availability: Items available for loan: University Library (1)Call number: OER-037.

The marketing of tourism products : concepts, issues, and cases / editors, A.V. Seaton, M.M. Bennett. by
  • Seaton, A. V
  • Bennett, M. M. (Marion M.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : International Thomson Business Press, 1997
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: G155.A1 M297 1997 G155 A1 M297 1997.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
  • Temporal, Paul
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HD69 B7 2001.

Marketing to the public sector and industry / with a forword by Richard Ryder by
  • Ryder, Richard
  • Rank Xerox
  • CBI Iniative 1992
Material type: Text Text
Publication details: London : Mercury Books, c1990
Availability: Items available for loan: School of Management (1)Call number: HF5415 M37.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993.

Marketing : best practices / Michael R. Czinkota ... [et al.]. by
  • Czinkota, Michael R
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M297453 2000 HF5415 M297453 2000.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H52 1997.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

Qualitative market research : a comprehensive guide / Hy Mariampolski. by
  • Mariampolski, Hy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, 2001
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .M3167 2001 HF5415.2 .M3167 2001.

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.

Marketing research : an aid to decision making / Alan T. Shao. by
  • Shao, Alan T
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.

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