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		Advertising and sales promotion strategy / Gerard J. Tellis. by Tellis, Gerard J, 1950- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley, 1998 Availability: Items available for loan: University Library (1)Call number: HF5823 T27. Place hold Add to cart (remove)
		Dictionary of marketing and advertising / Jerry M. Rosenberg. by Rosenberg, Jerry Martin Series: Business dictionary series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : J. Wiley, c1995 Availability: Items available for loan: University Library (1)Call number: HF5415 R57. Place hold Add to cart (remove)
		Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994. Place hold Add to cart (remove)

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