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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. by
  • Blakeman, Robyn, 1958- [author.]
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Lanham : Rowman & Littlefield, [2018]
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: HF5415.123 B557 2018.
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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by
  • Juska, Jerome M [author.]
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Routledge, Taylor & Francis Group, 2022
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: HF6146 I58 J87 2022.
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