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Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: University Library (2)Call number: HF5415.13 K64 2003, ...
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Marketing : an introduction / Gary Armstrong, Philip Kotler. by
- Armstrong, Gary (Gary M.)
- Kotler, Philip
Edition: 10th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011.
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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