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Readings in marketing strategies and programs /

Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. - New York : McGraw-Hill, c1982. - xii, 591 p. : ill. ; 24 cm. - McGraw-Hill series in marketing. .

Includes bibliographies.

ISBN: 007048922X (pbk.)

LCCN: 81014316 //r84

Subjects--Topical Terms:
Marketing--Management--Addresses, essays, lectures.
Marketing--Addresses, essays, lectures.

LC Class. No.: HF5415.13 / .R364

Dewey Class. No.: 658.8

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