Readings in marketing strategies and programs / (Record no. 1074)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00813cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | tlc00000532 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220923115530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 810831s1982 nyua b 00000 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 81014316 //r84 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007048922X (pbk.) |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .R364 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | R364 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| 245 00 - TITLE STATEMENT | |
| Title | Readings in marketing strategies and programs / |
| Statement of responsibility, etc. | [compiled by] Joseph P. Guiltinan, Gordon W. Paul. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 591 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Addresses, essays, lectures. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Addresses, essays, lectures. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guiltinan, Joseph P. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| Withdrawn status | Lost status | Damaged status | Status | Home library | Current library | Date acquired | Accession Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 2022-09-23 | SOM-gd 188 | HF5415.13 R364 | 3UPML00005515 | 2023-05-31 | 2022-09-23 | Book |