UPCAT campaign print materials : a print production research /

Candari, Eureka D.

UPCAT campaign print materials : a print production research / Eureka D. Candari - 60 leaves

Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao

The University of the Philippines Mindanao uses a variety of public relations materials, specifically by the Office of the University Registrar (OUR) during University of the Philippines College Application Test (UPCAT) campaign every year in order to project the desired image of the university to encourage the target audience to enroll. Information kit and brochure are presented during these campaigns. The focus of this study was making the materials exciting and readable to the target audience. This thesis's main objective is to create a more effective print materials, that can be used during the UPCAT campaigns. In order to achieve this, this study created a framework with images and text and layout guided by principles and operations suited for each.


Communication Arts--Media arts
 
University of the Philippines Mindanao
The University Library, UP Mindanao, Mintal, Tugbok District, Davao City, Philippines
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