UPCAT campaign print materials : (Record no. 2419)

MARC details
000 -LEADER
fixed length control field 01429nam a22002293a 4500
001 - CONTROL NUMBER
control field UPMIN-00004721233
003 - CONTROL NUMBER IDENTIFIER
control field UPMIN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921162216.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230921b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency upmin
Transcribing agency UPMin
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
090 #0 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) LG993.5 2010
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) C54 C35
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Candari, Eureka D.
Relator term author
9 (RLIN) 23583
245 ## - TITLE STATEMENT
Title UPCAT campaign print materials :
Remainder of title a print production research /
Statement of responsibility, etc. Eureka D. Candari
300 ## - PHYSICAL DESCRIPTION
Extent 60 leaves
502 ## - DISSERTATION NOTE
Dissertation note Thesis, Undergraduate (BA Communication Arts) -- U. P. in Mindanao
520 3# - SUMMARY, ETC.
Summary, etc. The University of the Philippines Mindanao uses a variety of public relations materials, specifically by the Office of the University Registrar (OUR) during University of the Philippines College Application Test (UPCAT) campaign every year in order to project the desired image of the university to encourage the target audience to enroll. Information kit and brochure are presented during these campaigns. The focus of this study was making the materials exciting and readable to the target audience. This thesis's main objective is to create a more effective print materials, that can be used during the UPCAT campaigns. In order to achieve this, this study created a framework with images and text and layout guided by principles and operations suited for each.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication Arts
General subdivision Media arts
9 (RLIN) 23160
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a FI
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a UP
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Status Collection Home library Current library Shelving location Date acquired Source of acquisition Accession Number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Room-Use Only College of Humanities and Social Sciences College of Humanities and Social Sciences   2010-07-22 donation CHSS-T-gd4995   LG993.5 2010 C54 C35 3UPML00023858 2022-10-05   2022-10-05 Thesis
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2010-07-22 donation UAR-T-gd1625   LG993.5 2010 C54 C35 3UPML00033286 2022-10-05 1 2022-10-05 Thesis
    Library of Congress Classification   Not For Loan Preservation Copy University Library University Library Archives and Records 2010-07-22 donation UAR-T-gd1626   LG993.5 2010 C54 C35 3UPML00033287 2022-10-05 2 2022-10-05 Thesis
 
University of the Philippines Mindanao
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