Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Irwin : Chicago, c1995.Edition: 2nd edDescription: xvi, 555 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.13 B66 1995 (Browse shelf(Opens below))	Available		3UPML00004801

Includes bibliographical references and indexes.

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