Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe.
Material type: TextSeries: Irwin series in marketingPublication details: Irwin : Chicago, c1995.Edition: 2nd edDescription: xvi, 555 p. : ill. ; 26 cmISBN:- 0256125767
- 658.8 20
- HF5415.13 .B669 1995
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.13 B66 1995 (Browse shelf(Opens below)) | Available | 3UPML00004801 |
Includes bibliographical references and indexes.
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