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Marketing / Dhruv Grewal, Michael Levy.
Material type:
TextPublication details: New York : McGraw Hill/Irwin, c2011.Edition: 2nd edDescription: x, 422 p. : ill. ; 28 cmISBN: - 9780077386436
- 0077386434
- 9780073404875
- 007340487X
- M : marketing [Cover title]
- 658.8 22
- HF5415 .G6753 2011
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University Library Regular Circulation | Circulating | HF5415 G6753 2011 (Browse shelf(Opens below)) | Available | 3UPML00019098 |
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| HF5415 .E65 1994 HF5415 E65 1994 Promotional strategy : managing the marketing communications process / | HF5415 G675 2009 Marketing / | HF5415 .G675 2010 Marketing / | HF5415 G6753 2011 Marketing / | HF5415 H178 The meaning and source of marketing theory / | HF5415 K52 1997 Marketing in the not-for-profit sector / | HF5415 K625 2011 Marketing : an introduction / |
Includes bibliographical references and index.
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