Advertising : a framework / W. Ronald Lane, J. Thomas Russell.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0130852201 (pbk.)
- 659.1 21
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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University Library Regular Circulation | Circulating | HF5821 .L268 2001 (Browse shelf(Opens below)) | Available | 3UPML00024313 |
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HF5721 D65 Write for business: skills for effective report writing in english / | HF5801 S98 Advertising and the mind of the consumer : what works, what doesn't, and why / | HF 5821 A73 2012 Advertising / | HF5821 .L268 2001 Advertising : a framework / | HF5825 .B8 1999 HF5825 B8 1999 Advertising copywriting / | HF5827.2 .T76 1996 HF5827.2 T76 1996 The new positioning : the latest on the world's #1 business strategy / | HF5837 .A38 2000 HF5837 A38 2000 Advertising campaign strategy : a guide to marketing communication plans / |
Includes bibliographical references and index.
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