Advertising and sales promotion strategy / Gerard J. Tellis.

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Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley, 1998.Description: xvii, 483 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5823 T27 (Browse shelf(Opens below))	Available		3UPML00004984

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Previous	HF5721 T46 The only 250 letters and memos managers will ever need /	HF5734.5 C53 Meetings that work! : a practical guide to shorter and more productive meetings /	HF5823 L52 1994 Guerrilla advertising : cost-effective techniques for small-business success /	HF5823 T27 Advertising and sales promotion strategy /	HF5827.2 R53 1986 Positioning : the battle for your mind /	HF405 S5655 1991 Regional Conference on the silk roads sponsored by the UNESCO National Commission of the Philippines	HF1594.3 S65 2005 Cambodia enters the WTO : lessons learned for least developed countries /	Next

Includes bibliographical references and indexes.

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