Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.

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TextPublisher: Lanham : Rowman & Littlefield, [2018]Edition: Third editionDescription: viii, 359 pages ; 26 cmContent type:

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Additional physical formats: Online version:: Integrated marketing communicationDDC classification:

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List(s) this item appears in: BA Communication Arts

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.123 B557 2018 (Browse shelf(Opens below))	Available		3UPML00026831

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Previous	HD255 S36 2001 Real estate market analysis : a case study approach /	HD7090 B37 The health of nations: the campaign to end polio and eradicate epidemic diseseas /	HD7260 P47 2005 An alternative way of managing health & safety /	HF5415.123 B557 2018 Integrated marketing communication : creative strategy from idea to implementation /	HF5415.123 P475 2023 Strategic integrated marketing communications /	HF5429 .B667 1995 Time-saver details for store planning and design /	HF5718 H655 2021 Principles of strategic communication /	Next

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Includes bibliographical references and index.

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