Marketing research / David A. Aaker, V. Kumar, George S. Day.

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TextPublication details: New York : Wiley, c1995.Edition: 5th edDescription: xvi, 783 p.: ill.; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.2 A14 1995 (Browse shelf(Opens below))	Available		3UPML00004837

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Previous	HF5415.15 U72 1993 Design and marketing of new products /	HF5415.2 .Q328 2001 Qualitative marketing research /	HF5415.2 .S29 2001 Qualitative methods for marketplace research /	HF5415.2 A14 1995 Marketing research /	HF5415.2 D537 1993 Essentials of marketing research /	HF5415.3 .E53 1990 Consumer behavior /	HF5415.32 M68 1995 Consumer behavior /	Next

Includes bibliographical references and index.

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