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		Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P Paul, Gordon W Series: McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1982 Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364. Place hold Add to cart (remove)
		Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P Paul, Gordon W Series: McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1994 Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994. Place hold Add to cart (remove)

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