Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini.

By: Contributor(s): Material type: TextTextSeries: Marketing Science Institute. Series of booksPublication details: Boston, Allyn and Bacon [1967]Description: xviii, 198 p. 24 cmSubject(s): DDC classification:
  • 658.83
LOC classification:
  • HF1009.5 .T4
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Bibliography: p. 176-182.

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