Strategic market management / David A. Aaker.
Material type: TextPublication details: Hoboken, NJ : John Wiley, c2005.Edition: 7th edDescription: xii, 356 p. : ill. ; 23 cmISBN:- 0471484261 (pbk.)
- 658.8 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5415.13 A23 2005 (Browse shelf(Opens below)) | Available | 3UPML00017426 | |
Book | University Library | Regular Circulation | HF5415.13 A23 2005 (Browse shelf(Opens below)) | Available | 3UPML00019474 |
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HF5415.12 R65 Integrated direct marketing / | HF5415.13 .P336 2002 Strategic marketing management : a means-end approach / | HF5415.13 .S992 2003 Enterprise marketing management : the new science of marketing / | HF5415.13 A23 2005 Strategic market management / | HF5415.13 A23 2005 Strategic market management / | HF5415.13 B448 1997 Cases in marketing management / | HF5415.13 C3875 2002 Cases on marketing management in Philippine setting / |
Includes index.
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