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Marketing demystified : a self-teaching guide / Donna Anselmo. by
  • Anselmo, Donna
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .A647 2010.

Marketing to the public sector and industry / with a forword by Richard Ryder by
  • Ryder, Richard
  • Rank Xerox
  • CBI Iniative 1992
Material type: Text Text
Publication details: London : Mercury Books, c1990
Availability: Items available for loan: School of Management (1)Call number: HF5415 M37.

The meaning and source of marketing theory / Michael Halbert by
  • Halbert, Michael
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : McGraw-Hill, c1965
Availability: Items available for loan: School of Management (1)Call number: HF5415 H178.

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Other title:
  • Introduction to marketing communications
  • Marketing communications
Availability: Items available for loan: School of Management (1)Call number: HF5415.123 B87.

Learning guide principles of marketing / Philip Kotler & Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
  • Paczkowski, Thomas J
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Englewood, Cliffs, NJ : Prentice-Hall , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 K64 1994.

Marketing management : analysis, planning, implementation, and control / Philip Kotler by
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Englewood, Cliffs, NJ : Prentice-Hall , c1991
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1991 ins. man..

Study guide contemporary marketing / Louis Boone and David l. Kurtz / Thomas O'Connor by
  • O'Connor, Thomas
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Fort Worth : The Dryden Press , c1995
Availability: Items available for loan: School of Management (1)Call number: HF5415 B66.

Study guide contemporary marketing / Thomas S. O'Connor by
  • O'Connor, Thomas S
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Fort Worth : The Dryden Press , c1998
Availability: Items available for loan: School of Management (1)Call number: HF5415 O46.

Modern marketing strategy. Edited by Edward C. Bursk [and] John F. Chapman. by
  • Bursk, Edward Collins, 1907- [ed.]
  • Chapman, John F [joint ed.]
Series: The Business administrator
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Harvard University Press, 1964
Availability: Items available for loan: School of Management (1)Call number: HF5415 B774 1964.

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K64 1980.

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

Marketing management / Arturo M. Ilano. by
  • Ilano, Arturo M
Material type: Text Text; Format: print ; Literary form:
Language: English
Publication details: Makati City : Helenica Books , c2001
Availability: Items available for loan: School of Management (3)Call number: HF5415.13 I42 2001, ...

Study guide to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
  • Franke, George
Series: Prentice-Hall series in marketing
Edition: 4th ed., annotated instructor's ed. / George Franke.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1989
Availability: Items available for loan: School of Management (1)Call number: HF5415 K636 1989.

Instructor's resource manual with transparency master's to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Marketing mistakes / by Robert F. Hartley. by
  • Hartley, Robert F, 1927-
Series: Grid series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Grid, inc., 1976
Availability: Items available for loan: School of Management (1).

Study guide marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 12 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Houghton Mifflin, c2003
Availability: Items available for loan: School of Management (1)Call number: HF5415 M367 2003 stu.gui..

A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: School of Management (1).

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle. by
  • Earle, Richard, 1932-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, 2000
Availability: Items available for loan: School of Management (1)Call number: HF5414 E18 2000.

Sales and advertising opportunities for the small manufacturer. by
  • Tompkins, Norman Clyde. [from old catalog]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Funk & Wagnalls in association with Printers' Ink Pub. Co. [1950]
Availability: Items available for loan: (1)Call number: HF5415 .T588.

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