Results
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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Consumer behavior and marketing action / Henry Assael. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1992
Availability: Items available for loan: University Library (1)Call number: HF5415.3 A83 1992.
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E-Commerce 2011 / by Kenneth Laudon, Carol Guercio Traver. by
- Laudon, Kenneth C, 1944-
- Traver, Carol Guercio
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, London : Prentice Hall ; Pearson Education N.J. : c2011
Availability: Items available for loan: School of Management (1)Call number: HF 5548.32 L38 2011.
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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
- Lamb, Charles W
- Hair, Joseph F
- McDaniel, Carl D
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF6415 L36.
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Financial services marketing / Patsy Leeuwenburg. by
- Leeuwenburg, Patsy, 1948-
- Life Office Management Association
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Atlanta : LOMA, c2005
Availability: Items available for loan: School of Management (1)Call number: HG173 L38 2005.
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Life and health insurance marketing / Sharon B. Allen ... [et al]. by
- Allen, Sharon B
- Allen, Sharon B. Life and health insurance marketing
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Atlanta, GA : LOMA, c2003
Availability: Items available for loan: University Library (1)Call number: HG8091 G66 2003.
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Fundamentals of marketing management : a course pack in BA 232 / Arturo M. Ilano. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2000 I53.
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Services marketing : a course pack in BA 237 / Ben Paul B. Gutierrez by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2000 G87.
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Architectural practice : a critical view / Robert Gutman. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York, N.Y. : Princeton Architectural Press, c1988
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: NA1996 .G86 1988.
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