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A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox. by
  • Staudt, Thomas A
  • Taylor, Donald Arthur, 1923- [joint author.]
  • Bowersox, Donald J [joint author.]
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: University Library (1)Call number: HF5415.13 S87 1976.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1985
Availability: Items available for loan: University Library (1)Call number: HF5415 S57 1985.

Marketer : a simulation / Jerald R. Smith, Peggy A. Golden. by
  • Smith, Jerald R
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1987
Availability: Items available for loan: University Library (1)Call number: HF5415 S57 1987.

New food product development : from concept to marketplace / Gordon W. Fuller. by
  • Fuller, Gordon W
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Items available for loan: College of Science and Mathematics (1)Call number: HD9000.5 .F86 2011.

The marketing of tourism products : concepts, issues, and cases / editors, A.V. Seaton, M.M. Bennett. by
  • Seaton, A. V
  • Bennett, M. M. (Marion M.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : International Thomson Business Press, 1997
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: G155.A1 M297 1997 G155 A1 M297 1997.

The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. by
  • Collins, Eliza G. C
  • Devanna, Mary Anne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1990
Availability: Items available for loan: School of Management (1)Call number: HD31 .C6134 1990.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
  • Temporal, Paul
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HD69 B7 2001.

Introduction to agribusiness marketing / George J. Seperich, Michael W. Woolverton, James G. Beierlein. by
  • Seperich, George J, 1944-
  • Woolverton, Michael W
  • Beierlein, James G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Regents/Prentice Hall, c1994
Availability: Items available for loan: School of Management (1)Call number: HD9000.5 S39.

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
  • Onkvisit, Sak
  • Shaw, John J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Merrill Pub. Co., c1989
Availability: Items available for loan: School of Management (1)Call number: HF1416 O55 1989.

Global marketing / Kate Gillespie, H. David Hennessey. by
  • Gillespie, Kate
  • Hennessey, Hubert D
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2011
Availability: Items available for loan: School of Management (1)Call number: HF1416 G54 2011.

Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. by
  • Schultz, Don E
  • Kitchen, Philip J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000
Availability: Items available for loan: School of Management (1)Call number: HF1416 S35 2000.

Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston : Houghton Mifflin , c2001
Availability: Items available for loan: School of Management (1)Call number: HF1416 C37 2001.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: School of Management (2)Call number: HF5415 L2624 2002, ...

The 1-day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W. Cooper. by
  • Hiebing, Roman G
  • Cooper, Scott W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1992
Availability: Items available for loan: School of Management (1).

Instructor's manual: marketing management : analysis, planning, implementation, and control / Bruce Wrenn and Slimen Saliba by
  • Wrenn, Bruce
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: School of Management (1).

Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: School of Management (1)Call number: HF5415 K625 2011.

Marketing management / Russell S. Winer. by
  • Winer, Russell S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W5476 2007.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K638 1999.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

Marketing management : analysis, planning, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1984.

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