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The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. by
  • Heller, Robert, 1932-
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Dutton, c1987
Availability: Items available for loan: School of Management (1)Call number: HF5415 H374 1987.

Marketing essentials / Lois Schneider, Grady Kimbrell, Carl A. Woloszyk. by
  • Farese, Lois Schneider
  • Kimbrell, Grady
  • Woloszyk, Carl A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Yor, N.Y. : Glencoe/McGraw-Hill Glencoe, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415 F37 1997.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 L395 1997.

The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. by
  • Kotler, Philip
  • Fahey, Liam, 1951-
  • Somkid Jatusripitak
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1985
Availability: Items available for loan: (1)Call number: HF5415.12.J3 K68 1985. School of Management (1)Call number: HF5415.12 J3 K68 1985.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost / Robert E. Hall. by
  • Hall, Robert E, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, Texas : Performance Press, c1994
Availability: Items available for loan: (1)Call number: HF5415.13 .H345 1994. School of Management (1)Call number: HF5415.13 H345 1994.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
  • Bernhardt, Kenneth L, 1944-
  • Kinnear, Thomas C, 1943-
  • James, Stuart W
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1988
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B448 1988.

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: School of Management (1)Call number: HF5415 R5553 2001.

Cases in marketing management / Edward C. Bursk, Stephen A. Greyser. by
  • Bursk, Edward Collins, 1907-
  • Greyser, Stephen A [joint author.]
Series: Prentice-Hall foundations of marketing series
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Availability: Items available for loan: (1)Call number: HF5415.13 .B83 1975. School of Management (1)Call number: HF5415.13 B83 1975.

Green marketing / Jacquelyn A. Ottman ; foreword by Hubert H. "Skip" Humphrey III. by
  • Ottman, Jacquelyn A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5413 O89 1992.

Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. by
  • Hathaway-Bates, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1993
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H36 1993.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .K64 1991 HF5415.13 .K64 1991.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998.

Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall. by
  • Evans, Margaret Kinnell
  • MacDougall, Jennifer
  • Institute of Marketing
Series: Marketing series (London, England) ; Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: School of Management (1)Call number: HF5415 K52 1997.

Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by
  • Webster, Frederick E
Series: Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1994
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W467 1994.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: School of Management (2)Call number: HF5415 S745 1991, ...

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993.

Marketing : best practices / Michael R. Czinkota ... [et al.]. by
  • Czinkota, Michael R
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M297453 2000 HF5415 M297453 2000.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by
  • Reedy, Joel
  • Schullo, Shauna
  • Zimmerman, Kenneth
Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5415.1265 .R44 2000 HF5415.1265 R44 2000.

Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich. by
  • Weinreich, Nedra Kline
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: School of Management (2)Call number: HF5414 .W44 1999 HF5414 W44 1999, ...

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