Results
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
- Lamb, Charles W
- Hair, Joseph F
- McDaniel, Carl D
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF6415 L36.
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Fundamentals of marketing management : a course pack in BA 232 / Arturo M. Ilano. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: LG973 A1 B9 2000 I53.
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