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		Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P Paul, Gordon W Series: McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1982 Availability: Items available for loan: University Library (1)Call number: HF5415.13 R364. Place hold Add to cart (remove)
		Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P Paul, Gordon W Series: McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1994 Availability: Items available for loan: University Library (1)Call number: HF5415.13 G85 1994. Place hold Add to cart (remove)
		Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by Stanton, William J Etzel, Michael J Walker, Bruce J Series: McGraw-Hill series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1991 Availability: Items available for loan: School of Management (2)Call number: HF5415 S745 1991, ... Place hold Add to cart (remove)
		No cover image available Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: Irwin/McGraw-Hill series in marketing Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999. Place hold Add to cart (remove)

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