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Managing competitive crisis : strategic choice and the reform of workrules / Martyn Wright. by
  • Wright, Martyn
Series: Cambridge studies in management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, U.K. ; New York : Cambridge University Press, 2000
Availability: Items available for loan: School of Management (1)Call number: HD8391 .W75 2000 HD8391 W75 2000.

Industrial relations in a new age / Clark Kerr, Paul D. Staudohar, editors. by
  • Kerr, Clark, 1911-
  • Staudohar, Paul D
Series: Jossey-Bass management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 1986
Availability: Items available for loan: School of Management (1)Call number: HD6971 I54.

Marketing management / Russell S. Winer. by
  • Winer, Russell S
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W5476 2007.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

Marketing / James L. Burrow ; contributing writer, Jim Bosiljevac. by
  • Burrow, Jim
  • Bosiljevac, Jim
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 .B85 2009.

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .G675 2010.

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Other title:
  • Introduction to marketing communications
  • Marketing communications
Availability: Items available for loan: School of Management (1)Call number: HF5415.123 B87.

Preparing the marketing plan / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 P32 1993.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: School of Management (2)Call number: HF5415.13 .K64 1994 HF5415.13 K64 1994, ...

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999.

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni. by
  • Still, Richard Ralph, 1921-
  • Cundiff, Edward W
  • Govoni, Norman A. P
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice-Hall, c1988
Availability: Items available for loan: University Library (1)Call number: HF5438 S69 1988.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: University Library (2)Call number: HF5415.13 .K64 1997 HF5415.13 K64 1997, ...

Customer-focused quality : what to do on Monday morning / Tom Hinton, Wini Schaeffer. by
  • Hinton, Tom
  • Schaeffer, Wini
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994
Availability: Items available for loan: University Library (1)Call number: HF5415.5 H56 1994.

DRP : distribution resource planning : distribution management's most powerful tool / by Andre J. Martin ; foreword by Walter E. Goddard. by
  • Martin, AndrĂ¢e J
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Essex Junction, VT : O. Wight Ltd. Publications, c1990
Availability: Items available for loan: University Library (1)Call number: HF5415.7 .M34 1990 HF5415.7 M34 1990.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
  • CAM Foundation
Series: Marketing series (London, England). Professional development.
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: University Library (1)Call number: HF5438.5 M34 1995.

How to utilize new information technology in the global marketplace : a basic guide / Fahri Karakaya, Erdener Kaynak, editors. by
  • Karakaya, Fahri
  • Kaynak, Erdener
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : International Business Press, c1995
Availability: Items available for loan: University Library (1)Call number: HF5548.2 H65 1995.

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