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Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.

Marketing research : an aid to decision making / Alan T. Shao. by
  • Shao, Alan T
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.

Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. by
  • Sheth, Jagdish N
  • Mittal, Banwari
  • Newman, Bruce I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, 1999
Availability: Items available for loan: University Library (1)Call number: HF5415.32 .S54 1999 HF5415.32 S54 1999.

Essentials of marketing research / William G. Zikmund. by
  • Zikmund, William G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.2 C58 1995.

Ethical decision making in marketing / Lawrence B. Chonko. by
  • Chonko, Lawrence B
Series: Sage series in business ethics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C46 1995.

Marketing research: management and methods [by] Walter B. Wentz. by
  • Wentz, Walter B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Harper & Row [1972]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 W45.

Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward. by
  • DeBruicker, Stewart
  • Quelch, John A
  • Ward, Scott, 1942-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1986
Availability: Items available for loan: University Library (1)Call number: HF5415.3 D43 1986.

Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF6415 L36.

Financial services marketing / Patsy Leeuwenburg. by
  • Leeuwenburg, Patsy, 1948-
  • Life Office Management Association
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Atlanta : LOMA, c2005
Availability: Items available for loan: School of Management (1)Call number: HG173 L38 2005.

Marketing and selling design services : the designer client relationship / Mary V. Knackstedt, with Laura J. Haney. by
  • Knackstedt, Mary V
  • Haney, Laura J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1993
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: NK2116.2 K63.

The potato in Tropical Asia / Eufemio T. Rasco Jr. et al by
  • Rasco Jr., Eufemio T
  • Aromin, Faustino B
  • Thongjiem, Manoch
  • Kuruppuarachchi, D.S.P.\
  • Tung, Pham Xuan
Material type: Text Text
Language: English
Publication details: Laguna, Philippines : Asian Sweetpotato and Potato Research and Development (ASPRAD), c1997
Availability: Items available for loan: University Library (3)Call number: SB211 P8 P68 1997, ...

New food product development : from concept to marketplace / Gordon W. Fuller. by
  • Fuller, Gordon W
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : CRC Press, c2011
Availability: Items available for loan: College of Science and Mathematics (1)Call number: HD9000.5 .F86 2011.

The streetcorner strategy for winning local markets : right sales, right service, right customers, right cost / Robert E. Hall. by
  • Hall, Robert E, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Austin, Texas : Performance Press, c1994
Availability: Items available for loan: (1)Call number: HF5415.13 .H345 1994. School of Management (1)Call number: HF5415.13 H345 1994.

Developing a market orientation / Rohit Deshpande, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.

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