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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. by
  • Cravens, David W
  • Lamb, Charles W
  • Cravens, David W. Strategic marketing management cases and applications
Series: Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: University Library (1)Call number: HF5415 C69 1993.

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Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C72 1982.

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Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1)Call number: HF5415.135 C72 1982.

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Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series: The Irwin series in marketing | The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: University Library (1).

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