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		Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larrâechâe. by Boyd, Harper W Walker, Orville C Larrâechâe, Jean-Claude Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Irwin : Chicago, c1995 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 B66 1995. Place hold Add to cart (remove)
		Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. by Walker, Orville C Boyd, Harper W Larrâechâe, Jean-Claude Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, 1996 Availability: Items available for loan: University Library (1)Call number: HF5415.3 W249 1995. Place hold Add to cart (remove)