Promotional decisions using mathematical models. Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others]

Contributor(s): Material type: TextTextSeries: Marketing Science Institute. Series of booksPublication details: Boston, Allyn and Bacon [1967]Description: xvi, 330 p. illus. 24 cmSubject(s): DDC classification:
  • 658.8/2/0182
LOC classification:
  • HF5438 .P78
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Item type Current library Collection Call number Vol info Status Date due Barcode
Book Book University Library Circulating HF5438 P76 (Browse shelf(Opens below)) c.2 Available 3UPML00006208

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