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Life inc. : how the world became a corporation and how to take it back / Douglas Rushkoff. by
  • Rushkoff, Douglas
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Random House, c2009
Other title:
  • Life incorporated
Availability: Items available for loan: College of Humanities and Social Sciences (1)Call number: BJ1581.2 R87 2009.

Michael Jordan and the new global capitalism / Walter LaFeber. by
  • LaFeber, Walter
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New York : W.W. Norton & Co., c1999
Online access:
Availability: Not available: College of Humanities and Social Sciences: In transit (1).

The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. by
  • Collins, Eliza G. C
  • Devanna, Mary Anne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1990
Availability: Items available for loan: School of Management (1)Call number: HD31 .C6134 1990.

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. by
  • Bates, Suzanne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (1)Call number: HD38.2 .B38 2012.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
  • Temporal, Paul
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HD69 B7 2001.

Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway. by
  • Morrison, Terri
  • Conaway, Wayne A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (1)Call number: HF5389 .M674 2012.

Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill/Irwin, c2011
Other title:
  • M : marketing
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415 G6753 2011.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1999
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 K638 1999.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010.

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates. by
  • Bates, Sandra M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (2)Call number: HF5415.1255 .B38 2012, ...

The complete idiot's guide to target marketing / Susan Friedmann. by
  • Friedmann, Susan A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, 2009
Availability: Items available for loan: School of Management (1)Call number: HF5415.127 .F75 2009.

Marketing demystified : a self-teaching guide / Donna Anselmo. by
  • Anselmo, Donna
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415 .A647 2010.

The meaning and source of marketing theory / Michael Halbert by
  • Halbert, Michael
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : McGraw-Hill, c1965
Availability: Items available for loan: School of Management (1)Call number: HF5415 H178.

The marketing plan / William A. Cohen. by
  • Cohen, William A, 1937-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 C6348 2001.

Study guide to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Instructor's resource manual with transparency master's to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Sales and advertising opportunities for the small manufacturer. by
  • Tompkins, Norman Clyde. [from old catalog]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Funk & Wagnalls in association with Printers' Ink Pub. Co. [1950]
Availability: Items available for loan: (1)Call number: HF5415 .T588.

The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. by
  • Heller, Robert, 1932-
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Dutton, c1987
Availability: Items available for loan: School of Management (1)Call number: HF5415 H374 1987.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: School of Management (1)Call number: HF5415 R5553 2001.

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