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Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini. by
  • Terpstra, Vern
  • Yoshino, M. Y. (Michael Y.) [joint author.]
  • Sherbini, A. A [joint author.]
  • Liander, Bertil [ed.]
  • Marketing Science Institute
Series: Marketing Science Institute. Series of books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Allyn and Bacon [1967]
Availability: Items available for loan: University Library (2)Call number: HF1009.5 T47, ...

The cultural environment of international business / by Vern Terpstra, with contributions by Ian H. Giddy ... [et al.]. by
  • Terpstra, Vern
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western Pub. Co., c1978
Availability: Items available for loan: University Library (1)Call number: HD2755.5 T47 1978.

The cultural environment of international business / by Vern Terpstra, with contributions by Ian H. Giddy ... [et al.]. by
  • Terpstra, Vern
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western Pub. Co., c1978
Availability: Items available for loan: School of Management (1).

The cultural environment of international business / by Vern Terpstra, with contributions by Ian H. Giddy ... [et al.]. by
  • Terpstra, Vern
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western Pub. Co., c1978
Availability: Items available for loan: School of Management (1).

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