Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
Material type: TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 2nd edDescription: xxi, 371 p. : ill. ; 24 cmISBN:- 003021114X
- HF5837 .A38 2000
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5837 .A38 2000 HF5837 A38 2000 (Browse shelf(Opens below)) | Available | 3UPML00004987 |
Includes bibliographical references and index.
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