Marketing management : analysis, planning, and control / Philip Kotler.
Material type: TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984.Edition: 5th edDescription: xxi, 792 p. : ill. ; 25 cmISBN:- 0135579279
- 658.8 19
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library Regular Circulation | Circulating | HF5415.13 .K64 1984 (Browse shelf(Opens below)) | Available | 3UPML00019477 |
Includes bibliographical references and indexes.
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