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Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1998
Availability: Items available for loan: University Library (1)Call number: HF5823 T27.

The new maximarketing / Stan Rapp, Thomas L. Collins. by
  • Rapp, Stan
  • Collins, Thomas L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: University Library (1)Call number: HF5415 R3255 1996.

Dictionary of marketing and advertising / Jerry M. Rosenberg. by
  • Rosenberg, Jerry Martin
Series: Business dictionary series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: University Library (1)Call number: HF5415 R57.

Sales and advertising opportunities for the small manufacturer. by
  • Tompkins, Norman Clyde. [from old catalog]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Funk & Wagnalls in association with Printers' Ink Pub. Co. [1950]
Availability: Items available for loan: University Library (1)Call number: HF5415 T588.

Your marketing plan ; a workbook for effective business promotion / Chris Pryor. by
  • Pryor, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Eugene, Or : Oregon Small Business Development Center Network, c1991
Availability: Items available for loan: University Library (2)Call number: HF5415.13 P77 1991, ...

Your marketing plan ; a workbook for effective business promotion / Chris Pryor. by
  • Pryor, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Eugene, Or : Oregon Small Business Development Center Network, c1991
Availability: No items available.

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates. by
  • Bates, Sandra M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: School of Management (2)Call number: HF5415.1255 .B38 2012, ...

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: School of Management (1)Call number: HF5415.123 .C58 2010.

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Other title:
  • Introduction to marketing communications
  • Marketing communications
Availability: Items available for loan: School of Management (1)Call number: HF5415.123 B87.

Sales and advertising opportunities for the small manufacturer. by
  • Tompkins, Norman Clyde. [from old catalog]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Funk & Wagnalls in association with Printers' Ink Pub. Co. [1950]
Availability: Items available for loan: (1)Call number: HF5415 .T588.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, 1943-
Series: Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by
  • Parente, Donald
Series: Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: School of Management (1)Call number: HF5837 .A38 2000 HF5837 A38 2000.

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