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		Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Dillon, William R Madden, Thomas J Firtle, Neil H Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL ; Boston, MA : Irwin, c1993 Availability: Items available for loan: University Library (1)Call number: HF5415.2 D537 1993. Place hold Add to cart (remove)
		Product management / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Availability: Items available for loan: University Library (1). Place hold Add to cart (remove)
		Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by Bernhardt, Kenneth L, 1944- Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Online access: Publisher description Table of contents Availability: Items available for loan: University Library (1)Call number: HF5415.13 B448 1997. Place hold Add to cart (remove)
		Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. by Cravens, David W Lamb, Charles W Cravens, David W. Strategic marketing management cases and applications Series: Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1993 Availability: Items available for loan: University Library (1)Call number: HF5415 C69 1993. Place hold Add to cart (remove)
		Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Series: Irwin series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994 Availability: Items available for loan: School of Management (1)Call number: HF5415 .E65 1994 HF5415 E65 1994. Place hold Add to cart (remove)
		Consumer and business credit management / Robert Cole, Lon Mishler. by Cole, Robert Hartzell Mishler, Lon Cole, Robert Hartzell. Consumer and commercial credit management Series: Irwin series in marketing Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: School of Management (1)Call number: HG3751 .C64 1995 HG3751 C64 1995. Place hold Add to cart (remove)

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