Marketing research / David A. Aaker, V. Kumar, George S. Day.

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Material type: Text

TextPublication details: New York : Wiley, c1995.Edition: 5th edDescription: xvi, 783 p.: ill.; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Regular Circulation	HF5415.2 A14 1995 (Browse shelf(Opens below))	Available		3UPML00004837

Includes bibliographical references and index.

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